Here’s a sample of what we’ve done… but there are many more ways we’ve been of service to clients. Let us know how we can help you.

Strategic Communications/Analyst Relations

An ERP company in Atlanta (Infor) wanted help managing analyst relations and positioning the company’s products for an analyst relations tour. With our analyst’s eye on how best to present data, we created “the best presentation (they’ve) ever seen.”

Product Launch & Re-Branding

A manufacturing industry software provider (QAD Eb2/2 Launch) needed to re-vitalize its existing brand and visibility in the marketplace. JSR helped the provider create winning marketing messages and a new look, and leverage it to drive sales in the marketplace. We’ve also launched countless other products on behalf of software companies.

Thought Leadership/Messaging

An HCM company asked us to do a 12-city tour for them as an independent voice on the topic of “Solutions for an Agile Workforce”; we created the presentation and led discussions on technology investments within this sector. A marketing automation software provider (E.piphany/Roger Siboni) needed to expand into the growing CRM marketplace and take on a much larger established player. Leveraging the company’s outspoken CEO, JSR defined monthly news platforms, and pursued and aggressive press relations strategy to get the message out.

Research Design & Analysis

Understanding the hypotheses you’re trying to prove is the first step in an effective research questionnaire design. Developing the right type of questions will determine the predictability of your answer. JSR helps companies design and analyze the research data to support your messaging and your strategy.

Competitive Re-Positioning

A workforce scheduling software company (ScheduleSoft) had a product that was A large enterprise software vendor (Oracle Siebel) received a less favorable ranking from a high-ranking analyst firm than its nearer competitor. JSR helped the company define a response plan and message that re-focused the dialogue on the company’s strengths, not the analysts findings.

Conference/Industry Presentation Development

A VP of Sales and Business Development wanted assistance with an Educational session he was giving at this year APICS meeting.  JSR restructured the messaging and advised them on how to provide educational content while still differentiating their products to the audience.

User Education (Seminars, Webinars, Conferences, etc.)

A Global HCM vendor needed to present their strategy to a newly acquired group of Users.  JSR presented a session to educate these Users on the market outlook for Workforce Management and to show how the acquiring company could provide value and leverage their existing investment in their current applications.

Partnership Strategies/ Business Development

A software company wanted access to an expanded customer base. JSR helped them become an SAP partner and position their product for additional sales.

Put our experience to work for you… Contact Us to talk about your company and how we might help you launch, position, or revitalize your product.